Head Of Demand Generation Job Description

Head of Demand Generation Job Description

What is the role of a Head of Demand Generation?

The role of a Head of Demand Generation is to lead strategic initiatives aimed at generating and nurturing leads to drive revenue growth. Responsibilities typically include developing and executing multi-channel marketing campaigns, managing lead generation programs, optimizing conversion funnels, and collaborating with sales and marketing teams to align efforts and achieve business objectives. Additionally, they focus on leveraging data and analytics to identify target audiences, personalize messaging, and optimize marketing strategies to maximize ROI and customer acquisition.

Responsibilities of a Head of Demand Generation

Develop and execute comprehensive demand generation strategies to drive lead generation, customer acquisition, and revenue growth.
Plan, implement, and optimize multi-channel marketing campaigns across digital and offline channels, including email marketing, content marketing, social media advertising, search engine marketing (SEM), and events.
Manage lead generation programs, including lead capture, scoring, and nurturing, to maximize lead quality and conversion rates.
Collaborate with sales and marketing teams to develop integrated marketing and sales strategies and align efforts to achieve business objectives.
Leverage marketing automation platforms and CRM systems to automate lead management processes, track campaign performance, and measure ROI.
Conduct market research and analysis to identify target audiences, market segments, and buyer personas, and develop targeted messaging and content to engage and convert prospects.
Monitor key performance indicators (KPIs) and metrics to track campaign performance, analyze results, and optimize marketing strategies for maximum ROI and customer acquisition.
Stay updated with industry trends, best practices, and emerging technologies in demand generation and marketing automation, and leverage data-driven insights to continually refine strategies and drive results.

Head of Demand Generation Requirements

Bachelor's degree in Marketing, Business Administration, or related field; additional certifications in demand generation or marketing automation are a plus.
Proven experience in demand generation, digital marketing, or related roles, with a track record of driving measurable results and achieving revenue targets.
Strong understanding of demand generation strategies, marketing automation platforms (e.g., HubSpot, Marketo, Pardot), and CRM systems (e.g., Salesforce).
Excellent analytical skills and proficiency in data analysis tools and techniques.
Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
Detail-oriented mindset and ability to manage multiple projects simultaneously in a fast-paced environment.
Adaptability to evolving marketing technologies, industry trends and changing business requirements
Strong project management skills to coordinate and execute demand generation inititatives across multiple different channels