How to hire a Bid Manager: The Ultimate Guide

What is the role of a Bid Manager?

Are you looking to win more multi-year enterprise and public sector accounts?

Is your sales team struggling to find the time to put their best foot forward in big deals?

Then hiring a Bid Manager might be the solution. 

A Bid Manager sits within the sales team (typically reporting into the VP of Sales or VP of Professional Services) and is responsible for creating and overseeing the full bid process from finding the right bids to compete on to developing and submitting an effective bid response, with aim of winning large-scale enterprise or public sector contracts.

At a smaller or medium-sized organisation, the bid manager role is typically a stand-alone function and they have to work cross-functionally with different teams from across the business, including sales, pre-sales, engineering and legal to effectively coordinate their response. 

At larger organisations, a bid manager may oversee a bid management team in which specialisets undertake seperate parts of the bidding process (a team may include bid coordinators or bid/proposal writers). 

What are the responsibilities of a Bid Manager?

The responsabilities will vary depending on the size of the employer, but typical tasks include:

  • Identifying opportunities for new bids that could be a good fit for your solution or service
  • Developing a successful strategy for winning a bid, including pinpointing the unique selling points (key differentiators) of your organisation, knowing your company’s operating and profit margins and understanding the clients’ specific requirements
  • Proactivley building relationships with the key decion makers and functional heads at your target clients
  • Researching and gathering the necessary information to write the bid: working with key members of the project team and the client organisation to obtain the information required to compile the bid (members of the bid team, may include sales, pre-sales, engineering, legal and finance) 
  • Identifying and addressing the technical and commercial risks relating to the bid they are working on managing budgets or, at a more junior level, tracking costs
  • Responding to clients’ and other stakeholders’ queries before, during and after the bid has been submitted
  • When more senior, putting together and overseeing a team to manage the full bid process to make sure all deadlines are met)

When to hire a Bid Manager?

Typical signs to consider whether it might be the right time to hire a bid/proposal manager include:

  • You are recieveing a steady stream of RFPs – 10+ per year
  • You’re sales team doesn’t have the capacity to respond to them effectivley or have an established process to follow 
  • You’re getting into the room but you’re win rate has been low (typically below 50%)
  • Your technolog/SaaS solution requires an extensive implementation proccess, including professional services
  • You are looking to target the public sector (Education, Health, Energy, Councils) where there is a formalised tender process and you have to adhere to certain frameworks (For example GCloud for the technology sector)

 

What is the right type of Bid Manager to Hire?

The biggest mistake many companies make is to hiring a junior person as their first bid manager that doesnt have the confidence to build strong internal relationships and have a clear understanding of the complexity of the bid process required to win big deals. 

Instead, they should be hiring someone more experienced like a Bid Director who at first can step in as an individual contributor to respond to RFPs but then has the expertise to set up the processes and content needed to help the sales team drive predictable growth.

Typically some of the key skills needed for the role include:

  • Excellent writing skills with the ability to write clearly, persuasivley and concisley
  • Strong listening skills and the ability to ask the right questions to gather the information you need
  • A relationship builder that can be seen as both credible by the client and as a leader within the business 
  • Strong organisational skills – including the ability to build a content library. 

 

Some good screening criteria to use when interviewing candidates include:

  • Their confidence over the phone and during the interview – can you immagine them persuading senior stakeholders at the client and internally
  • The amount of bids that they currently manage per month 
  • Their success rate in their current position – ask for example of bids they have helped close 
  • Their knowledge of key frameworks that would be relevant to your industry (like G-Cloud)
  • The strength of their relationships within their key accounts and at other partners organisations (like consulting firms that may introduce them to new bids)

 

In relation to domain experience you shouldn’t discount candidates that don’t have experience in your particular sector as it’s common for bid managers to have worked for a variety of different companies. When hiring within the technology or SaaS market, where there can be quite complex technological requirements around data privacy and security, candidates should demonstrate a strong desire and ability to learn.

What Salary and Benifits Should I offer a Bid Manager?

The salary and compensation on offer will vary depending on the maturity of your bid management team and the level of experience you are looking for. However, below is a breakdown of the the normal compensation for the different positions within bid management. This has been taken from our database, which includes several hunder bid and proposal proposal professionals across the UK and EMEA. 

In addition to basic salary and OTE, most VC-backed tech startups and scaleups typically offer equity, usually fully vested over a 4 year period in the form of an option to buy shares at the company’s strike price when they joined the business.

UK & EMEA 

Title  

Salary  

Bid Director  

£60-85k  

Bid Manager  

£50-70k 

Bid Writer 

£35-50k 

Bid Coordinator  

£30-40k 

 

North America 

Title  

Salary  

Bid Director  

$100-130k 

Bid Manager  

$90-110k 

Bid Writer 

$80-100k 

Bid Coordinator  

$60-80k 

 

Bid Management Hiring Resources

Bid Manager Scorecard

Bid Manager Scorecard

This hiring scorecard has been designed to help you map out your requirements for your key Bid manager hire. Avoid costly hiring mistakes and make the right hire first time!

What does it take to be a high-performing Bid Manager?

What does it take to be a high-performing Bid Manager?

We interviewed Christina Carter, Senior Proposal Manager on the Big Deals team at AWS, on how building a high-performing bid management function can help accelerate your growth.

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