PPC Manager Job Description

What is the role of a PPC Manager?

The role of a PPC (Pay-Per-Click) Manager involves overseeing and optimizing paid advertising campaigns across various digital platforms such as Google Ads, Bing Ads, and social media advertising channels. Responsibilities typically include keyword research, ad copywriting, bid management, budget allocation, performance analysis, and optimization to maximize ROI and achieve campaign objectives such as lead generation, sales, or brand awareness. Additionally, PPC Managers stay abreast of industry trends, algorithm updates, and best practices to continuously refine strategies and drive results.

Responsibilities of a PPC Manager

Develop and implement PPC strategies to achieve business objectives, such as lead generation, sales, and brand awareness.
Conduct keyword research to identify high-value keywords and opportunities for targeting.
Write compelling ad copy and create engaging ad creatives to maximize click-through rates and conversion rates.
Set up and manage PPC campaigns across digital platforms such as Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, and others.
Monitor campaign performance metrics, including click-through rate (CTR), cost per click (CPC), conversion rate (CVR), and return on ad spend (ROAS), and optimize campaigns for maximum ROI.
Conduct A/B testing and experimentation to improve ad performance and refine targeting, messaging, and creative strategies.
Manage campaign budgets, bids, and targeting settings to ensure efficient allocation of resources and optimal campaign performance.
Stay updated with industry trends, algorithm updates, and best practices in PPC advertising, and leverage data-driven insights to continually refine strategies and drive results.
Collaborate with cross-functional teams, including marketing, sales, and analytics, to align PPC efforts with overall business goals and priorities.

PPC Manager Qualifications & Skills

Bachelor's degree in Marketing, Business Administration, or related field; additional certifications in PPC or digital advertising are a plus.
Proven experience in PPC management, digital advertising, or related roles, with a track record of driving measurable results and achieving campaign objectives.
Strong understanding of PPC platforms and tools, such as Google Ads, Bing Ads, Facebook Ads Manager, LinkedIn Ads, and others.
Excellent analytical skills and proficiency in data analysis tools and platforms, such as Google Analytics, Google Data Studio, or similar platforms.
Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
Detail-oriented mindset and ability to manage multiple projects simultaneously in a fast-paced environment.
Adaptability to changing business requirements, campaign objectives and marketing conditions