How Gigstart helped Panopto build out their commercial team

Gigstart are very respectful of our time and listen carefully to our needs, so that the candidates they find are always of a very high quality

They also take a lot of the administractive burden off our hiring managers, freeing up time for us to grow our business

Peter Ingle

Vice President of Sales, EMEA, Panopto

CASE STUDY

Helping a Global EdTech launch in EMEA

SECTORS: SaaS

FUNCTIONS: Go-to-Market

The Objective

Panopto is a US-based SaaS company that provides an enterprise video platform to universities and global enterprises to facilitate e-learning.

Following their launch in EMEA, they engaged us with the objective of building out their sales and commercial team in the region.

The Challenge

Peter Ingle, VP of EMEA faced several key challenges in achieving this result:

  • Not having an internal talent acquisition team in region
  • Not being an established brand in the UK and EMEA
  • Not recieveing the quality of candidates required through inbound channels
  • Not having the capacity to focus on recruiting, leading to a long-time to hire and a poor candidate experience 
  • Existing recruitment partners not delivering a high level of service 

The Solution

Panopto required a partner with deep market knowledge that could help them identify the highest quality of candidates and reduce their time to hire. 

This included:

  • Full recruitment process management: sourcing and screening candidates, scheduling interviews and managing the offer process.
  • Market Mapping: to identify key competitors and the best talent in the market
  • Proactive headhunting: implementing a multi-channel strategy to engage passive candidates

The Result

So far, we have helped Panopto hire 6 people, all of whom are still at the company with two recieving promotions within their first year. 

Given our success, we have also been reffered to multiple teams across the company, including:

  • Sales Development
  • Enterprise Sales
  • Marketing
  • Customer Success 
  • Sales Engineering 

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